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Residents and visitors are challenged to commit 30 minutes of exercise daily for 30 days in seventh edition of annual fitness initiative, running from 28 October to 26 November 2023

 Calendar of three free 30-day fitness villages, 26 community hubs, major mass participation events and thousands of free events, activities and classes across the city

Grand return of Dubai Ride presented by DP World, and Dubai Run presented by Mai Dubai, as well as introduction of all-new Dubai Stand-Up Paddle presented by RTA 

adidas and Les Mills to attempt Guinness World Record™ with “Largest high-intensity interval training class”

Ahmed Al Khaja: Dubai Fitness Challenge’s biggest line-up yet to strengthen Dubai’s mission to become the world’s most active city

Saeed Hareb: Since its inception, Dubai Fitness Challenge has helped transform the lives of more than 8 million people as well as the city’s transformation into a bustling fitness hub

To download the DFC 2023 video please click here

NEW DELHI and DUBAI, UAE, Nov. 10, 2023 /PRNewswire/ — The seventh edition of Dubai Fitness Challenge (DFC) brings exciting 30-days of free fitness events, villages, community hubs, classes, and activities. The Dubai Fitness Challenge started from 28^th October transforming the city into a bustling hive of sporting activity.

Launched to catalyse people into prioritising their health and well-being, DFC, the flagship fitness initiative by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince, and Chairman of The Executive Council of Dubai, will conclude Sunday 26 November.

Featuring a wide array of inclusive events and activities, DFC aims to get everybody – no matter age or fitness level – moving for 30 minutes every day for 30 days to support Dubai’s mission of becoming the world’s most active city. Driven by a collective dedication to wellness and inclusion, stakeholders across the city – including government organisations, corporates, schools and universities, as well as members of the fitness, health, tourism, and retail industries – have come together to help DFC drive the city’s overarching goal of becoming the world’s best city to live, work, and visit.

“Dubai Fitness Challenge has had a profound impact on millions of lives,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE). “With countless stories of inspiring health and fitness transformations over the past six editions, DFC has consistently been a pillar of motivation for residents and visitors looking to adopt a healthier lifestyle. For this year, we will deliver an even greater and more inclusive array of fitness activities and events to support their 30X30 goals. Just some of the many new additions include two exceptional fitness villages – the RTA Mushrif Cycle Centre and Run and Ride Central; the not-to-be-missed Dubai Stand-Up Paddle presented by RTA; the world-class Dubai South Ride and Run events and a Guinness World Record™ attempt by adidas and Les Mills for the world’s largest HIIT class. There are also many new features at the DP World Kite Beach Fitness Village as well as a host of new fitness classes, events and activities across the city. The continued growth of our calendar is possible thanks to the remarkable leadership of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Dubai Crown Prince and Chairman of The Executive Council of Dubai, and unwavering support of our partners.”

His Excellency Saeed Hareb, Secretary General of Dubai Sports Council (DSC), said: “Dubai Fitness Challenge has grown to become one of the largest scale fitness activations in the world. It has grown in stature with each passing year thanks to the visionary leadership of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Dubai Crown Prince and Chairman of The Executive Council of Dubai, and the efforts of Dubai’s Department of Economy and Tourism and our esteemed partners in both the public and private sectors. Since its inception in 2017, DFC has helped more than 8 million people – regardless of age or fitness ability – to improve their wellbeing and incorporate fitness into their daily routine. We are delighted to transform every part of Dubai into a fitness playground for sports enthusiasts, who participate in DFC each year with passion, fostering friendships and cooperation to achieve the most important goal: to live a happy, active and vibrant life.”

He added: “With exercise an integral part of daily routine for many people in Dubai, we will continue in our important endeavour to provide each and every member of society with opportunities to participate in sport for a healthy, joyful, and fulfilling life. We look forward to seeing the community come together, get active, and make fitness a part of their daily lives during Dubai Fitness Challenge.”

Highlights of DFC 2023 include flagship events – Dubai Ride, presented by DP World, and Dubai Run, presented by Mai Dubai, on Sheikh Zayed Road, as well as the inaugural Dubai Stand-Up Paddle, presented by RTA, in the breathtaking and iconic Hatta; three 30-day fitness villages; 26 community hubs across the city; a plethora of partner and major events; thousands of fitness classes, events and activities – including the Dubai Padel Cup – and much more.

There is still time to register at www.dubaifitnesschallenge.com and take the challenge for a fitter future. Here is a look at everything on offer throughout Dubai Fitness Challenge…

Three 30-day Fitness Villages offering a whole host of free activities for all 

With an extensive lineup of sports, classes, events, and more, the three 30-day free fitness villages at Kite Beach, Mushrif Park and One Central will transform into vibrant epicentres of sporting activity, creating a lively atmosphere that encourages participation and fosters a sense of community.

DP World Kite Beach Fitness Village: Get ready to dive into a month of fitness fun at the DP World Kite Beach Fitness Village, a bustling hive of sporting activity on one of Dubai’s most iconic coastline spots. With a schedule designed to cater to every fitness enthusiast, this vibrant village will open its doors on weekdays from 8 AM to 1 PM for schools, transforming into a fitness haven for the public from 3 PM to 10 PM. On weekends, it will welcome early birds at 7 AM, keeping the energy going until 10 PM.

With an impressive lineup of 24 sports and fitness zones, there’s something for everyone. Witness the magic unfold at the Go Well Main Stage, where fitness inspiration will take centre stage. For a well-rounded workout, step into the MIRA Lift – Ride – Row zone or explore the brand-new Mubadala Health Gym, powered by Technogym. With the new Children’s Zone – featuring Emirates Bounce and Emirates Teen Fit – serving as the perfect place for younger fitness enthusiasts, the Rebounder zone promises high-flying fun. Martial arts aficionados can experience the thrill of Martial Arts or get in the dedicated Sun & Sand Sports (SSS)  Boxing Ring – a haven for combat sports lovers. Amidst the excitement, find your centre at the Lipton Yoga & Wellness zone or indulge in a game of padel at the Emarat Padel Courts.

Sports enthusiasts can also dive into the Sports Court for football and basketball, alongside the innovative Padbol Courts which are set to be a hit. DP World will also bring Mass Engagement, Golf, and High-Performance areas to keep you engaged, while the Emirates NBD Aqua Park promises countless underwater adventures. Don’t miss out on the thrill of DP World Cricket Zone, which will host Corporate Cricket Tournaments and various activations centred around cricket and the ICC Cricket World Cup, bringing together the fervour of this world-class sport and community fitness.

RTA Mushrif Park Cycle Centre: Embrace the thrill of cycling at the all-new RTA Mushrif Park Cycle Centre, where a world of biking adventures awaits. From Monday to Friday, kick-start your day with sessions running from 7 AM to 8 AM, and as the evening sets in, enjoy the cool breeze from 4 PM to 8:30 PM. On weekends, the cycling fun will continue in the morning with sessions available from 7 AM to 10 AM, and an extended evening ride from 4 PM until 10 PM.

Designed to cater to both beginners and intermediate cyclists, everyone, including children and families, can join in the adventure – with 136 guided group bike rides across mountain bike trails, road track, and thrilling pump tracks. For convenience, free bikes will be provided for each session based on availability, and for those looking to explore the beauty of the park at their own pace, a discount will be offered on regular bike hire during operational hours.

As you embark on your cycling journey, keep an eye out for the Dubai Fitness Challenge Entrance Arch, a refreshing hydration station, and plenty of photo opportunities to capture the memorable moments. With safety being priority, mobile First Aid Support will also be available with each ride, ensuring a secure and exciting cycling experience for all participants.

Run and Ride Central: Discover the brand-new venue located at One Central, the ultimate destination for those seeking an immersive experience in the worlds of running and cycling. Open daily from 7 AM to 10 PM throughout the month, this fitness village will host 400-plus hours of activities and participating brands such as adidas, Asics, Meraas, Sun & Sand Sport and SIRO. It will also serve as the central point for participants to collect their bibs for the Dubai Ride and Dubai Run events.

What’s more, there will be more than 600 free fitness classes, perfect for those seeking easy access to sport to support their 30X30 goals.

Dubai Ride presented by DP World: An extraordinary cycling adventure

Gear up for the grand return of Dubai Ride presented by DP World on Sunday 12 November. With the support of Dubai’s Roads and Transport Authority (RTA), the iconic Sheikh Zayed Road will transform into a giant cycling track, offering families, recreational cyclists and cycling enthusiasts the opportunity to witness the city’s breathtaking landmarks from a unique perspective.

Participants can choose one of two routes; the 4km Downtown Family route along Sheikh Mohammed Bin Rashid Boulevard – a flat course which starts at Dubai Mall and takes riders all ages and abilities past iconic landmarks including the Dubai Opera and Burj Khalifa – or the challenging 12km Sheikh Zayed Road course which stretches from the Dubai World Trade Centre to Safa Park, and includes a scenic climb over the Dubai Canal Bridge, with five different starting gates located at the Museum of the Future, Al Satwa, the Coca-Cola Arena, Business Bay, and the Lower Financial Centre.

Register now at https://www.dubairide.com/register/ and get ready for an unforgettable ride through the iconic streets of Dubai.

Dubai Run presented by Mai Dubai: Ready, steady, go!

Lace up your trainers for the fifth edition of Dubai Run presented by Mai Dubai, which will once again take over the iconic Sheikh Zayed Road. Supported by Sun & Sands Sport (SSS), the event will take place on Sunday 26 November – the final weekend of DFC 2023.

Runners and joggers from all walks of life, abilities, and fitness levels are invited to challenge themselves to go the distance with the choice of two distinct routes, both starting on Sheikh Zayed Road near the Museum of the Future. Perfect for families and runners of all levels, the 5km Downtown Family route will take participants past Dubai’s iconic landmarks including Dubai Opera, Dubai Mall, and Burj Khalifa. Alternatively, more experienced runners can take on the 10km Sheikh Zayed Road route, stretching from Sheikh Zayed Road to Dubai Canal before looping back and concluding at Al Mustaqbal Street close to Dubai World Trade Centre (DWTC).

Register now at https://www.dubairun.com/ to bring your DFC journey of health, fitness, and community to a close.

Dubai Stand-Up Paddle: DFC heads to Hatta

Prepare for an extraordinary day of adventure at the all-new Dubai Stand-Up Paddle, presented by the RTA, event in Hatta on Saturday 18 November, from 2 PM to 6 PM. Against the beautiful backdrop of Hatta’s iconic mountains, this event promises a day filled with action and relaxation. Open to all age groups, it offers free training sessions to master the art of Stand-Up Paddle (SUP), a mass challenge event to put your abilities to the test, and a tranquil sunset yoga session to unwind amidst the stunning surroundings.

What makes this experience even more accessible is the provision of free bus transportation from and to Dubai. And, to ensure everyone gets to ride the waves, 400 high-quality, branded Dubai SUP boards will be available for use. Register now at https://www.premieronline.com/event/dubai_sup_6549 and don’t miss the opportunity to explore the serene waters of Hatta during this unique paddleboarding adventure.

A month packed with partner and major events

For the ultimate adrenaline rush, adidas and Les Mills will be attempting a Guinness World Record™ with the “Largest high-intensity interval training class” on Sheikh Zayed Road. Supported by Dubai’s Road and Transport Authority (RTA) and Dubai Police, this high-intensity workout is all set for early morning on Sunday 12 November.

Other events throughout the month include the Dubai Padel Cup offering something truly special, with free clinics for the public, a junior programme, community tournaments, padel business talks, and a government padel tournament. The Dubai Women’s Run offering 3km, 5km, and 10km routes on 5 November or try the pulse-racing triathlon at the iconic AURA Skypool on 18 November. Taking exercise to new heights – literally – participants will row 3km on a static machine, pedal 3km on a stationary bike, and finish with a mesmerising 250m swim around the 360-degree infinity pool, all from 200m in the air. 

26 community fitness hubs: A healthier Dubai, one neighbourhood at a time

Get ready to discover sporting opportunities in the heart of your neighbourhood with 26 Community Fitness Hubs scattered across the city. Designed to bring daily free activities and workout sessions to your doorstep, these hubs make it incredibly convenient for the entire family to achieve a healthier and more active lifestyle. Wherever you are in the city, there’s a community fitness hub nearby waiting to inspire you on your fitness adventure:

• Hatta, Wadi Hub
• Dubai International Financial Centre (DIFC)
• Dubai Multi Commodities Centre (DMCC)
• Dubai Design District (D3)
• Zabeel Ladies Club
• Dubai Physiotherapy and Rehabilitation Centre
• Dubai Silicon Oasis
• Dragon Mall
• Dubai Healthcare City (DHCC)
• Dubai Hills Mall
• Inspiratus Sports District (ISD)
• Dubai Festival City
• The Beach
• Champ’s Fitness Hub
• Danube Sports World
• Dubai Marina Mall
• Citywalk
• Bluewaters
• West Beach
• DXB Bike
• Dubai Island Beach
• Golden Mile Galleria
• Ripe Fit at Ripe Market
• U By Emaar x VEO
• Sustainability City
• Emirates Equestrian Centre

Thousands of fitness events and activities across the city

And that’s not all… throughout DFC, fitness enthusiasts can participate in a range of events, including:

• Turf Games – Dubai City Series: 10 – 11 November
• Skechers Performance Run (16km, 10km, 5km): 11 November
• DSC Women’s Running Series (Love Lakes): 11 November
• Tough Mudder Dubai: 11–12 November
• Creative Zone Road Run 10km (1km, 3km, 5km): 12 November
• Doughnut Run: 12 November
• Spinneys Dubai 92 cycle Challenge Build up Rides: 19 November
• Dubai Muscle Show: 24 – 26 November
• Hatta Spartan Trifecta Weekend & Trail Half Marathon: 25 to 26 November

With this diverse array of events and activities, DFC promises to be a fitness lover’s paradise, offering something for everyone to stay active and engaged.

Hundreds of offers at retailers citywide

Hundreds of offers will be available in shops, retail outlets, fitness and wellness centres, gyms, health and nutrition, hotels and leisure attractions outlets across the 30 days to enhance your fitness journey.

The Dubai Fitness Challenge is organised by Dubai’s Department of Economy and Tourism (DET) and Dubai Sports Council; with Presenting Partners DP World, Dubai South, Mai Dubai, and Dubai’s Roads and Transport Authority (RTA); Association Partners Sun and Sand Sports, Blue, Dubai Chambers, Emirates Airline, Emirates NBD, Etisalat by E&, La Roche Posay, MIRA Developments, Mubadala Health, Optimum Nutrition, talabat, Shamal – Kite Beach and Emaar; Official Partners Aster Hospitals, Clinics and Pharmacy, Arabian Automobiles Co, Cigna, Emarat, Lipton, SIRO and TechnoGym; Media Partner Arabian Radio Network (ARN); and Government Partners Dubai Corporation for Ambulance Services, Event Security Committee, Dubai Knowledge and Human Development Authority (KHDA), Dubai Municipality, Dubai Police, and Emirates Schools Establishment.

For more information and to register, visit www.dubaifitnesschallenge.com.

About Dubai Fitness Challenge

An initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, Dubai Fitness Challenge (DFC) was created to support His Highness’ vision of making Dubai one of the most active cities in the world. This seventh edition of DFC offers an action-packed calendar of sporting events and activities across the 30 days and will bring friends, families, visitors, colleagues, and communities together as they commit to 30 minutes of exercise for 30 consecutive days. Featuring flagship events, Dubai Run and Dubai Ride along with the addition of Dubai Stand Up Paddle, this year’s Challenge runs from Saturday 28 October to Sunday 26 November 2023.  

About Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.

Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Licence Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT).

For further inquiries, please contact:

Dubai’s Department of Economy and Tourism

Email: [email protected]

Phone: [+971] 600 55 5559

Photo: https://mma.prnewswire.com/media/2272540/Dubai_Municipality_Ride.jpg

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