Press Release
HarperCollins presents the 3rd edition of The Lecture on 'Ashoka' by Patrick Olivelle, in conversation with Ramachandra Guha | IIC, New Delhi | 6 October 2023

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The Lecture
A series of talks by writers and thinkers from around the world brought to Indian audiences.
NEW DELHI, Sept. 18, 2023 /PRNewswire/ — HarperCollins today announced that the third edition of their flagship ‘The Lecture’ series—Ashoka by Patrick Olivelle—will be based on the celebrated scholar’s new book that constructs a fascinating portrait of India’s first great ruler, where the figure of Ashoka comes vividly alive, notwithstanding the elusiveness and fragmentary nature of the sources. Keenly awaited and also being published in eight other languages around the world, Ashoka is the first book in the Indian Lives series, edited and curated by Ramachandra Guha.
Ashoka is releasing on 20 September 2023 under HarperCollins’ prestigious Fourth Estate imprint.
The inaugural lecture – ‘Vivekananda, Guru to the World’ by Ruth Harris – was based on her definitive biography of Swami Vivekananda, the Indian monk who shaped the intellectual and spiritual history of both East and West. The second lecture – ‘Smoke and Ashes’ by Amitav Ghosh – depicted his journey through opium’s hidden histories.
Delhi’s iconic India International Centre will host the event in the Seminar Hall – 1, 2, 3 on Friday, 6 October 2023, 6:00 p.m. Register here: https://forms.gle/xomJhfzbLPLoTd3K9.
ABOUT THE BOOK
A Fourth Estate Book
Hardback | Non-Fiction | History | 400 pp | INR 799
Ashoka, the last great Mauryan emperor, is one of the most iconic figures in Indian history. Under his rule (268–232 BCE) the Mauryan empire extended across almost the entirety of the Indian subcontinent. Apart from his effective reign over his vast kingdom, Ashoka is well known for his renunciation of war, his development of the concept of dhamma, his patronage of Buddhism and his promotion of religious harmony.
Ashoka has been imagined, and reimagined, many times over down the centuries. It has been said that there are at least two Ashokas: the historical Ashoka (whom we know mainly through his inscriptions) and the legendary Ashoka, who is largely a construct of the popular imagination. The distinguished scholar Patrick Olivelle’s new book resists the temptation to blend the two — a temptation that many writers have succumbed to — as it seeks to gain deeper insights into the emperor’s world.
Based primarily on the inscriptions (which is where Ashoka ‘speaks for himself’), Olivelle constructs a fascinating portrait of India’s first great ruler, where the figure of Ashoka comes vividly alive, notwithstanding the elusiveness and fragmentary nature of the sources.
Patrick Olivelle says, “For a biographer, Ashoka presents a unique problem. Contemporary accounts of Ashoka are few to none, while he left behind a relatively large corpus of writings. I have attempted to make a virtue of necessity and to draw a portrait of Ashoka — his personality and mindset, his thoughts, and aspirations — as it emerges from his own writings. I seek to make Ashoka come alive to make the readers feel they have had an intimate encounter with the ancient king. I do this under four major spheres of his life and activities: king, Buddhist, moral philosopher, and ecumenist. My hope is that readers will come away as fascinated as I with this philosopher king unique in world history.”
Ramachandra Guha says, “As the editor of Indian Lives, it is a great privilege to have Patrick Olivelle’s Ashoka as the inaugural volume in the series. In this wonderful book, subject and author are perfectly matched. Professor Olivelle is arguably the greatest living scholar of ancient India, while Ashoka was one of the most remarkable figures in world history, an unusually self-reflective emperor whose ideas have had an enduring legacy. Professor Olivelle’s narrative seamlessly juxtaposes the ruler’s intentions and actions against the wider political and social background of his times. Ashoka’s revolutionary moral philosophy, and his innovations in the practice of kingship, are elaborated with sensitivity and authority. With the rigour of its research, the subtlety of its judgments, and the elegance of its prose, Patrick Olivelle’s Ashoka sets new standards in biographical writing.”
Udayan Mitra, Executive Publisher, HarperCollins says, “We at HarperCollins are immensely excited to launch a new series of biographies – called Indian Lives – where leading writers and scholars will focus on the life and legacy of important figures from India’s history. The series is curated and edited by Ramachandra Guha and will feature biographies of extraordinary individuals who may be separated in time sometimes by centuries but whose impact on shaping the India we live in is indisputable. The first book in the Indian Lives series is a fascinating study of Ashoka by Patrick Olivelle, which to my mind is one of the strongest works of non-fiction publishing this year. I’m particularly pleased that Professor Olivelle will be with us in person to launch the book and deliver The Lecture based on his work.”
ABOUT THE AUTHOR
Patrick Olivelle was born and raised in Sri Lanka. He received his MA from Oxford University and PhD from the University of Pennsylvania. He is currently Professor Emeritus at the University of Texas at Austin. He is a past president of the American Oriental Society and was elected to the American Academy of Arts and Sciences. Olivelle was awarded the Guggenheim Fellowship in 1996, the Career Research Excellence Award by the University of Texas in 2011, the honorary doctorate of Humane Letters by the University of Chicago in 2016 and the Prize of Fondation Colette Caillat of the Institut de France in 2017. He is the author of over thirty books, some of which have won awards from the American Academy of Religion and the Association of Asian Studies.
ABOUT HARPERCOLLINS PUBLISHERS INDIA
HarperCollins is celebrating its 30th anniversary this year, having begun publishing in India in 1992. HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 & 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.
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Press Release
New Study Reveals Majority of Indians Prioritize Nutrition Over Taste, Surpassing Global Average

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Based on a recent survey of urban Indian consumers:
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Nine out of 10 consumers are searching for protein-rich food compared to seven out of 10 global shoppers. -
The top four qualities consumers look for when buying snacks are (1) natural, (2) heart-healthy, (3) protein-rich and (4) energy-source, all of which come before satisfying cravings. -
Nuts have emerged as one of the most popular snacking choices, with 86% of Indian shoppers report having purchased them in a span of 6 months. -
Urban Indians read nutrition labels more than the global average, reflecting a growing trend towards informed purchasing. -
69% of urban dwellers surveyed have the opinion that plant-based protein is just as good as meat-based protein, exceeding the global average of 55%.
Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios in India, released today, World Nutrition Day, the findings of a new global study that sheds light on the snacking habits of urban Indians. The study, commissioned with Material, a leading global research consultancy, included 10 countries and over 12,400 respondents, revealed a new behavioural trend that urban Indian consumers prioritize nutrition over taste when it comes to snacking. This growing preference for healthy snacking emphasizes the importance of good nutrition for overall well-being.
For the India market specifically, the study delved into the snacking habits of 2,415 shoppers across six Indian cities, which represented a population of approximately 35.9 million consumers. Remarkably, a majority of urban Indians (58%) reported basing their food purchasing decisions on nutritional benefits more than taste, exceeding the global average of 52%. Delhi and Ahmedabad lead with over 60% of urban shoppers preferring nutrition in their food. Bengaluru and Chennai follow closely, indicating a nationwide shift towards smarter snacking preferences. In India, Millennials and Gen Z are leading the charge in health-conscious purchasing decisions, with more than 83% of consumers in these age groups reading nutritional labels before buying.
Indian consumers prioritize four key factors when shopping for nutritional snacks: natural (free of artificial colours and preservatives), heart-healthy, protein-rich, and provides energy. Nine out of 10 urban shoppers consciously seek protein-rich food options, compared to the global average of seven out of 10. The focus on nutrition has fueled the rise of nuts as a preferred snack choice, becoming essential to daily eating habits. The study found a staggering consumption of nuts, with 86% of Indian shoppers report purchasing them in a span of 6 months, compared to just 75% globally. With 6g of protein in per 28g serving, California Pistachios are a smart snack choice that provides benefits without sacrificing taste.
Shail Pancholi, Country Director, India, Wonderful Pistachios, commented on the study, saying, “Nuts were traditionally used as garnishes and consumed during festivals, but have now become a popular snack in India, indicating a notable shift in dietary habits. Pistachio consumption in India has doubled in the last six years, as consumer awareness of the nutritional benefits that pistachios offer has grown. Consumers are discovering that pistachios are naturally cholesterol-free, rich in plant-based protein and dietary fiber, and provide over 30 different vitamins and minerals.”
Interestingly, the study found that nuts are the second most preferred snack among urban Indian consumers, with 64% of Baby Boomers and 59% of Gen Z prioritizing nutrition over taste when selecting food. This indicates a growing focus on health across generations, with Baby Boomers focusing on senior wellness and Gen Z reflecting the rise of mindful purchasing. Though on opposite ends of the age spectrum, these two generations take the lead in seeking protein-rich options, as well as preferring natural snacks.
Mumbai tops most of the consideration sets when choosing a snack. Residents opt for natural ingredients (35% vs. the national average of 30%), heart-healthy options (33% vs. 30%), and protein (33% vs. 29%). Chennai residents look for energy-boosting snacks (31% vs. the national average of 29%).
The fact that 69% of urban Indians surveyed have the opinion that that plant-based protein is just as good as meat-based protein reflects a positive shift towards varied dietary preferences. Pistachios are a good source of high-quality complete protein, containing all nine essential amino acids. A 28g serving of pistachios provides 6g of protein, which is 11% of the recommended daily allowance (RDA) according to FSSAI.
The Wonderful Pistachios study unveils a compelling shift in Indian snacking habits. Nuts are evolving from festive treats to a daily snacking staple, fueled by a nationwide preference for more nutritious options. The trend transcends generations, resonating with Gen Z and Baby Boomers alike, underscoring the growing importance of mindful eating in urban India. As consumers increasingly seek natural, heart-healthy, protein-rich, and energy-boosting snacks, the future of Indian snacking appears to be firmly rooted in nutrition and well-being.
Wonderful Pistachios
Wonderful® Pistachios is the world’s largest grower and processor of pistachios, with a global presence in over 70 countries. As a vertically integrated operation, they are experts in every step of the process from tree to shelf, ensuring the highest-quality product every time. In tandem with its Grower Partners, Wonderful Pistachios harvests 125,000 sunny acres (50,000 hectares) of land in California that receive warm days and cool nights, which work in harmony with the rich, natural soils to create the perfect growing climate for high-quality pistachios. They ship 600 million pounds (204 million kg) of nuts worldwide from their advanced processing facilities to ensure the highest standards are met. When it comes to pistachios, Wonderful® Pistachios expertise is unmatched in scale and capacity, paired with warehouses and sales teams worldwide that are well-equipped to provide support at every step of the way.
California Pistachios
California Pistachios are grown and distributed by The Wonderful Company, the world’s largest vertically integrated pistachio processor and marketer located in California’s Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.
For more information about California Pistachios India, please visit www.b2b.wonderfulpistachios.com
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Press Release
Singapore Prepares Ahead to Leverage Artificial Intelligence for a Better Future

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SINGAPORE, May 31, 2024 /PRNewswire/ — Senior Minister of State for Communications and Information Tan Kiat How launched the Digital Enterprise Blueprint (DEB) at Asia Tech x Singapore (ATxSG) 2024 today. The Blueprint will enable SMEs to harness technology, optimise the way they work, and strengthen digital resilience and cybersecurity across the ecosystem. 50,000 SMEs are expected to benefit over the next five years through four key focus areas:
- Empower enterprises to be smarter by adopting AI-enabled solutions
- Enable enterprises to scale faster through cloud-based and integrated solutions
- Equip enterprises to be safer through improved cyber resilience
- Support enterprises to upskill workers to make full use of digital capabilities
Seven partners have come onboard to pledge their commitment, including Singapore Business Federation, Singapore Computer Society, SGTech, Amazon Web Services, Google, Microsoft and Salesforce.
In collaboration with IMDA and the TechSkills Accelerator for ITE and Polytechnics Alliance, SGTech is launching the Tech Apprenticeship Programme to expand the career pathways of graduates by providing access to industry apprenticeships that offer on-the-job training and development opportunities. Over the next two and a half years, SGTech aims to facilitate the placement of at least 300 apprentices who are fresh or mid-career professionals from polytechnic or ITE backgrounds, and drive the adoption of similar practices that promote more inclusive hiring and career agility.
IMDA and the Singapore Academy of Law (SAL) signed an MoU aimed at uplifting the legal sector’s productivity through the use of GenAI. As part of this partnership, GPT-Legal, a new large language model which is contextualised for Singapore’s legal sector, will be co-developed. The model will be integrated into SAL’s research platform LawNet, which is accessible by 75% of Singapore’s lawyers. SAL will also be penning an MoU with the National University of Singapore and AI Singapore to develop its AI capabilities and create a certification to recognise AI specialists in the legal profession.
Additionally, Tribe and Digital Industry Singapore announced a collaboration with NVIDIA to launch the Ignition AI Accelerator for AI startups to create and bring to market the next wave of advancement in AI solutions. This programme will nurture 15 high-potential startups, equipping them with well-rounded support covering business and technical needs. NVIDIA and Tribe will also collaborate with EnterpriseSG to offer qualified AI startups funding support through the Startup SG Tech scheme, and assist them through the IMDA Accreditation process.
Singapore hosted the final meeting of the UN Secretary-General’s Artificial Intelligence Advisory Body (AIAB) from 28-29 May. As part of the agenda, Singapore facilitated an engagement session between AIAB and the Digital Forum of Small States (Digital FOSS). Digital FOSS Fellows exchanged views with AIAB members on the topic of AI governance, particularly on the implications and challenges faced by small states. Through such efforts, Singapore aims to promote a more inclusive approach towards shaping global AI and digital governance.
Contact:
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One in Six Globally Concerned About Colorectal Cancer Screening Costs

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SHENZHEN, China, May 31, 2024 /PRNewswire/ — By 2040, the burden of colorectal cancer (CRC) is projected to increase to 3.2 million new cases and 1.6 million deaths per year representing a 66% and 71% rise in new cases and deaths respectively relative to 2020.

To better address the global burden of CRC and reduce its impact, BGI Genomics has launched the second edition of its global CRC awareness report, covering 1,938 respondents from Brazil (306), China (367), Poland (300), Saudi Arabia (300), Thailand (362), and Uruguay (303):
CRC Screening Gaps Vary Globally: Nearly half (49.3%) of global respondents have never undergone CRC screening, with the highest proportions in Saudi Arabia (62.0%) and Poland (61.0%).
Preference for Fecal Testing Over Colonoscopy: Although colonoscopies are more recognized (33.4%), fecal tests at healthcare facilities are preferred (31.8%), reflecting a trend towards non-invasive methods.
Cost and Fear are Determinants of Screening Choice: Fear of colonoscopy (18.2%) and screening costs (17.7%) are major barriers to CRC screening. Poland (24.7%) and Uruguay (21.0%) show the highest fear of colonoscopy, while Thailand (24.5%) and Brazil (20%) indicate the most concern about costs.
Medical Advice and Family History Drive CRC Screening: Doctor’s recommendations are a major driver for CRC screening (30.5% globally), with Uruguay showing the highest adherence (44.1%). Additionally, those with a family history of CRC are more proactive in screening (64.5%), compared to the general population (35.0%).
Prof. Varut Lohsiriwat from Mahidol University offers his insights to this report. He suggested: “The essence of effective cancer screening lies in the acceptance and adherence of the patient to the screening method. The best screening method is the one that the patient accepts and adheres to because that’s the method that will actually benefit them.”
Dr. Zhu Shida, BGI Genomics Deputy GM, notes: “At BGI Genomics, we focused our efforts on developing advanced molecular biology testing techniques to close the gap [between acceptance and accessibility]. The ultimate goal is to transform colorectal cancer from a life-threatening disease into a manageable condition through widespread, early screening and intervention.”
For more region-level comparisons, access the full BGI Genomics 2024 State of CRC Awareness Report.
All data involved in this report come from the results of an online survey project conducted by BGI Genomics. It only surveys awareness related to colorectal cancer and does not involve personally identifiable data.
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