Press Release
EcoBalance, KazBeef, and rTek Launch Climate Smart Beef Pilot Program at COP28

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DUBAI, UAE, Dec. 3, 2023 /PRNewswire/ — EcoBalance Global, a US-based leader in carbon storage projects, Kazbeef, a subsidiary of Yerkin Tatishev’s Kusto Group, and rTek, a Rakurs Consulting Group company, have partnered to launch the first-ever pilot ranch outside the United States that will deliver the world’s first climate smart beef, using carbon insets, backed by 3rd party validation and blockchain technology.
The pilot has been launched at COP28 in Dubai following the signing of a Memorandum of Understanding between the companies. The project will not only enable blockchain transacted environmentally sustainable cattle outside the United States but will also show the world that the livestock and farming industry can be part of the net-zero solution.
The foundation for the KazBeef pilot is EcoBalance Global’s Framework that supports ranches in deploying a specialized rotational grazing program which allows increased carbon capture in the soil, and utilizing machine learning satellite technology to monitor sustainable land management, focusing on accurate carbon accounting. This is backed up by the Framework’s carbon trade and risk management platform to administer all the requirements of the Framework in conjunction with the blockchain.
As part of the program, rTek, a Rakurs Consulting Group company based in Almaty, Kazakhstan, will leverage its expertise in remote sensing and MRV development, particularly in precision agriculture, to support the pilot program.
The 10-year pilot project is expected to demonstrate the world’s first carbon inset beef supply chain. It is scalable, with the goal of using EcoBalance’s Framework as a global standard for sustainable and climate smart beef supply.
Tellan Steffan, EcoBalance Global said:
“We are delighted to launch the pilot project with the signing of the MoU with our partners at KazBeef and rTek at COP28. This program will enable Kazakh farmers to have the world’s first working carbon storage project on their land that can be scaled and the means to create and market low carbon beef products.
One-third of all human-caused greenhouse-gas emissions, are generated from food systems, and it is hoped that the EcoBalance Framework can offer a comprehensive solution for the reduction of carbon emissions in the agricultural sector and establishing a template that can be scaled globally.”
Established in 2011, KazBeef has consistently showcased its dedication to environmentally conscious farming practices, while maintaining a high quality operation which includes more than 15,000 heads of cattle and produces more 6,000 tons of beef per annum.
In its partnership with EcoBalance Global, KazBeef has found a partner that is equally focused on the development of pioneering farming methods, driven by a mission to reduce the industry’s carbon footprint and provide new revenue for local farmers.
EcoBalance Global’s pilot ranch in North Dakota has created over 18,000 registered soil carbon credits, while simultaneously producing and tracking 900 head of climate smart cattle.
Commenting on KazBeef’s announcement and its participation at COP28, Yerkin Tatishev, the Chairman of Kusto Group, said:
“Kazbeef is a pioneer in environmentally conscious farming and ranching practices. Through this new partnership, we are leading the way in carbon capture in agriculture thanks to our partnership with EcoBalance Global. It is my hope that our efforts can be a model to many others and I am delighted that this has also been recognised through our participation in Kazakhstan’s pavilion at COP28.
“COP28 offers a unique opportunity to discuss the ongoing transition in global food production and farming, and I am proud that KazBeef will play an integral role in creating a more sustainable future for us all.”
Dosym Kydyrbayev, Managing Partner, Rakurs Consulting Group, said:
“As we embrace the challenges and opportunities of environmental sustainability in Kazakhstan, it’s crucial to recognize the pivotal role of innovative technologies and data-driven approaches. Companies like rTek are at the forefront of this transformation, offering vital solutions in soil sampling, MRV, standards adoption, and QA processes for carbon projects.
To advance Kazakhstan’s decarbonization goals, the private sector must commit to long-term collaboration with governments, local, and international bodies. With this project and others, we aim to support our nation’s ecological goals but also to position Kazakhstan as a leader in climate action and sustainable development.”
About EcoBalance Global
EcoBalance Global is a US based carbon reduction project developer, consultant, and carbon program manager. We utilize our relationships with farmers, ranchers, and landowners to develop projects that biologically enhance their soil, sequester and store carbon, as well as increase vegetative production. We have developed a robust Soil Carbon Sequestration and Storage Framework (Framework) to assist the agriculture industry at large to lower their carbon footprint. Our Framework employs methodologies and procedures to address the diverse environmental requirements for farms and ranches around the world.
Through our Framework, we can increase carbon removal and storage rates that we are able to certify through a third-party registry and use verified carbon insets in the Framework life cycle analysis process. We facilitate the use of carbon insets tied to products coming from the land (beef, lamb, cereal grains, etc.). The carbon reduced products enter the supply chain where they may be counted towards Science Based Target Initiatives (SBTi) goals resulting in a low or no carbon footprint product that can be directly tied back to the land it came from. Our business delivers a high value-added quality product that rewards the stewards of the resources for excellent management and provides distributors with a product that they can have complete confidence in.
About KazBeef
KazBeef is a vertically integrated group of companies which produce the leading marbled beef in Kazakhstan under the KazBeef brand. The KazBeef brand and operation reflects the concept of ‘from farm to folk’ and KazBeef is leading an ambitious program to transform Kazakhstan’s vast arable land into a global production and export hub for premium beef products.
KazBeef is a part of the Kusto Group, which employs thousands of people in more than nine countries, across industries as diverse as agriculture, construction materials, real estate, and retail. Chaired by Yerkin Tatishev, Kusto Group is leading the way in developing innovative solutions to meet the challenges of the 21st century.
The company employs over 8,000 staff and has an annual turnover of more than $1bn. In 2013, Kusto Group permanently moved its headquarters from Almaty to Singapore.
About rTek
rTek, a member of Rakurs Consulting Group, has been dedicated to providing sustainable technology solutions in Kazakhstan since 2018.
Their recent focus includes several ongoing natural carbon sequestration projects, involving grasslands, croplands, and afforestation, reflecting a deep commitment to environmental sustainability.
Based in Almaty, rTek is not only an active contributor to Kazakhstan’s sustainability landscape but also is represented in key industry organizations through its founders’ roles in the Qazaq Green Association, responsible for a new standard for carbon emissions verification in Kazakhstan. rTek also is an active leader in research projects throughout the country, including several key multi-year studies initiated by ADB, World Bank, FAO, and the Kazakh Government focused on rangeland sustainability and agricultural water management, and precision agriculture technologies.
View original content:https://www.prnewswire.co.uk/news-releases/ecobalance-kazbeef-and-rtek-launch-climate-smart-beef-pilot-program-at-cop28-302003898.html
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Press Release
New Study Reveals Majority of Indians Prioritize Nutrition Over Taste, Surpassing Global Average

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Based on a recent survey of urban Indian consumers:
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Nine out of 10 consumers are searching for protein-rich food compared to seven out of 10 global shoppers. -
The top four qualities consumers look for when buying snacks are (1) natural, (2) heart-healthy, (3) protein-rich and (4) energy-source, all of which come before satisfying cravings. -
Nuts have emerged as one of the most popular snacking choices, with 86% of Indian shoppers report having purchased them in a span of 6 months. -
Urban Indians read nutrition labels more than the global average, reflecting a growing trend towards informed purchasing. -
69% of urban dwellers surveyed have the opinion that plant-based protein is just as good as meat-based protein, exceeding the global average of 55%.
Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios in India, released today, World Nutrition Day, the findings of a new global study that sheds light on the snacking habits of urban Indians. The study, commissioned with Material, a leading global research consultancy, included 10 countries and over 12,400 respondents, revealed a new behavioural trend that urban Indian consumers prioritize nutrition over taste when it comes to snacking. This growing preference for healthy snacking emphasizes the importance of good nutrition for overall well-being.
For the India market specifically, the study delved into the snacking habits of 2,415 shoppers across six Indian cities, which represented a population of approximately 35.9 million consumers. Remarkably, a majority of urban Indians (58%) reported basing their food purchasing decisions on nutritional benefits more than taste, exceeding the global average of 52%. Delhi and Ahmedabad lead with over 60% of urban shoppers preferring nutrition in their food. Bengaluru and Chennai follow closely, indicating a nationwide shift towards smarter snacking preferences. In India, Millennials and Gen Z are leading the charge in health-conscious purchasing decisions, with more than 83% of consumers in these age groups reading nutritional labels before buying.
Indian consumers prioritize four key factors when shopping for nutritional snacks: natural (free of artificial colours and preservatives), heart-healthy, protein-rich, and provides energy. Nine out of 10 urban shoppers consciously seek protein-rich food options, compared to the global average of seven out of 10. The focus on nutrition has fueled the rise of nuts as a preferred snack choice, becoming essential to daily eating habits. The study found a staggering consumption of nuts, with 86% of Indian shoppers report purchasing them in a span of 6 months, compared to just 75% globally. With 6g of protein in per 28g serving, California Pistachios are a smart snack choice that provides benefits without sacrificing taste.
Shail Pancholi, Country Director, India, Wonderful Pistachios, commented on the study, saying, “Nuts were traditionally used as garnishes and consumed during festivals, but have now become a popular snack in India, indicating a notable shift in dietary habits. Pistachio consumption in India has doubled in the last six years, as consumer awareness of the nutritional benefits that pistachios offer has grown. Consumers are discovering that pistachios are naturally cholesterol-free, rich in plant-based protein and dietary fiber, and provide over 30 different vitamins and minerals.”
Interestingly, the study found that nuts are the second most preferred snack among urban Indian consumers, with 64% of Baby Boomers and 59% of Gen Z prioritizing nutrition over taste when selecting food. This indicates a growing focus on health across generations, with Baby Boomers focusing on senior wellness and Gen Z reflecting the rise of mindful purchasing. Though on opposite ends of the age spectrum, these two generations take the lead in seeking protein-rich options, as well as preferring natural snacks.
Mumbai tops most of the consideration sets when choosing a snack. Residents opt for natural ingredients (35% vs. the national average of 30%), heart-healthy options (33% vs. 30%), and protein (33% vs. 29%). Chennai residents look for energy-boosting snacks (31% vs. the national average of 29%).
The fact that 69% of urban Indians surveyed have the opinion that that plant-based protein is just as good as meat-based protein reflects a positive shift towards varied dietary preferences. Pistachios are a good source of high-quality complete protein, containing all nine essential amino acids. A 28g serving of pistachios provides 6g of protein, which is 11% of the recommended daily allowance (RDA) according to FSSAI.
The Wonderful Pistachios study unveils a compelling shift in Indian snacking habits. Nuts are evolving from festive treats to a daily snacking staple, fueled by a nationwide preference for more nutritious options. The trend transcends generations, resonating with Gen Z and Baby Boomers alike, underscoring the growing importance of mindful eating in urban India. As consumers increasingly seek natural, heart-healthy, protein-rich, and energy-boosting snacks, the future of Indian snacking appears to be firmly rooted in nutrition and well-being.
Wonderful Pistachios
Wonderful® Pistachios is the world’s largest grower and processor of pistachios, with a global presence in over 70 countries. As a vertically integrated operation, they are experts in every step of the process from tree to shelf, ensuring the highest-quality product every time. In tandem with its Grower Partners, Wonderful Pistachios harvests 125,000 sunny acres (50,000 hectares) of land in California that receive warm days and cool nights, which work in harmony with the rich, natural soils to create the perfect growing climate for high-quality pistachios. They ship 600 million pounds (204 million kg) of nuts worldwide from their advanced processing facilities to ensure the highest standards are met. When it comes to pistachios, Wonderful® Pistachios expertise is unmatched in scale and capacity, paired with warehouses and sales teams worldwide that are well-equipped to provide support at every step of the way.
California Pistachios
California Pistachios are grown and distributed by The Wonderful Company, the world’s largest vertically integrated pistachio processor and marketer located in California’s Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.
For more information about California Pistachios India, please visit www.b2b.wonderfulpistachios.com
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Press Release
Singapore Prepares Ahead to Leverage Artificial Intelligence for a Better Future

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SINGAPORE, May 31, 2024 /PRNewswire/ — Senior Minister of State for Communications and Information Tan Kiat How launched the Digital Enterprise Blueprint (DEB) at Asia Tech x Singapore (ATxSG) 2024 today. The Blueprint will enable SMEs to harness technology, optimise the way they work, and strengthen digital resilience and cybersecurity across the ecosystem. 50,000 SMEs are expected to benefit over the next five years through four key focus areas:
- Empower enterprises to be smarter by adopting AI-enabled solutions
- Enable enterprises to scale faster through cloud-based and integrated solutions
- Equip enterprises to be safer through improved cyber resilience
- Support enterprises to upskill workers to make full use of digital capabilities
Seven partners have come onboard to pledge their commitment, including Singapore Business Federation, Singapore Computer Society, SGTech, Amazon Web Services, Google, Microsoft and Salesforce.
In collaboration with IMDA and the TechSkills Accelerator for ITE and Polytechnics Alliance, SGTech is launching the Tech Apprenticeship Programme to expand the career pathways of graduates by providing access to industry apprenticeships that offer on-the-job training and development opportunities. Over the next two and a half years, SGTech aims to facilitate the placement of at least 300 apprentices who are fresh or mid-career professionals from polytechnic or ITE backgrounds, and drive the adoption of similar practices that promote more inclusive hiring and career agility.
IMDA and the Singapore Academy of Law (SAL) signed an MoU aimed at uplifting the legal sector’s productivity through the use of GenAI. As part of this partnership, GPT-Legal, a new large language model which is contextualised for Singapore’s legal sector, will be co-developed. The model will be integrated into SAL’s research platform LawNet, which is accessible by 75% of Singapore’s lawyers. SAL will also be penning an MoU with the National University of Singapore and AI Singapore to develop its AI capabilities and create a certification to recognise AI specialists in the legal profession.
Additionally, Tribe and Digital Industry Singapore announced a collaboration with NVIDIA to launch the Ignition AI Accelerator for AI startups to create and bring to market the next wave of advancement in AI solutions. This programme will nurture 15 high-potential startups, equipping them with well-rounded support covering business and technical needs. NVIDIA and Tribe will also collaborate with EnterpriseSG to offer qualified AI startups funding support through the Startup SG Tech scheme, and assist them through the IMDA Accreditation process.
Singapore hosted the final meeting of the UN Secretary-General’s Artificial Intelligence Advisory Body (AIAB) from 28-29 May. As part of the agenda, Singapore facilitated an engagement session between AIAB and the Digital Forum of Small States (Digital FOSS). Digital FOSS Fellows exchanged views with AIAB members on the topic of AI governance, particularly on the implications and challenges faced by small states. Through such efforts, Singapore aims to promote a more inclusive approach towards shaping global AI and digital governance.
Contact:
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Press Release
One in Six Globally Concerned About Colorectal Cancer Screening Costs

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SHENZHEN, China, May 31, 2024 /PRNewswire/ — By 2040, the burden of colorectal cancer (CRC) is projected to increase to 3.2 million new cases and 1.6 million deaths per year representing a 66% and 71% rise in new cases and deaths respectively relative to 2020.

To better address the global burden of CRC and reduce its impact, BGI Genomics has launched the second edition of its global CRC awareness report, covering 1,938 respondents from Brazil (306), China (367), Poland (300), Saudi Arabia (300), Thailand (362), and Uruguay (303):
CRC Screening Gaps Vary Globally: Nearly half (49.3%) of global respondents have never undergone CRC screening, with the highest proportions in Saudi Arabia (62.0%) and Poland (61.0%).
Preference for Fecal Testing Over Colonoscopy: Although colonoscopies are more recognized (33.4%), fecal tests at healthcare facilities are preferred (31.8%), reflecting a trend towards non-invasive methods.
Cost and Fear are Determinants of Screening Choice: Fear of colonoscopy (18.2%) and screening costs (17.7%) are major barriers to CRC screening. Poland (24.7%) and Uruguay (21.0%) show the highest fear of colonoscopy, while Thailand (24.5%) and Brazil (20%) indicate the most concern about costs.
Medical Advice and Family History Drive CRC Screening: Doctor’s recommendations are a major driver for CRC screening (30.5% globally), with Uruguay showing the highest adherence (44.1%). Additionally, those with a family history of CRC are more proactive in screening (64.5%), compared to the general population (35.0%).
Prof. Varut Lohsiriwat from Mahidol University offers his insights to this report. He suggested: “The essence of effective cancer screening lies in the acceptance and adherence of the patient to the screening method. The best screening method is the one that the patient accepts and adheres to because that’s the method that will actually benefit them.”
Dr. Zhu Shida, BGI Genomics Deputy GM, notes: “At BGI Genomics, we focused our efforts on developing advanced molecular biology testing techniques to close the gap [between acceptance and accessibility]. The ultimate goal is to transform colorectal cancer from a life-threatening disease into a manageable condition through widespread, early screening and intervention.”
For more region-level comparisons, access the full BGI Genomics 2024 State of CRC Awareness Report.
All data involved in this report come from the results of an online survey project conducted by BGI Genomics. It only surveys awareness related to colorectal cancer and does not involve personally identifiable data.
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View original content:https://www.prnewswire.co.uk/news-releases/one-in-six-globally-concerned-about-colorectal-cancer-screening-costs-302159170.html
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