Press Release
Discovery of ancient 'Horn Chamber' reveals ritual performed at enigmatic stone structures of north-west Arabia

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– Two recently published studies detail nature and significance of apparent ceremonial offerings in mustatils, Neolithic structures where deposits of horns and skull parts suggest a sophisticated expression of deeply rooted beliefs
– Research is supported by Royal Commission for AlUla as part of globally significant fieldwork
– Inaugural AlUla World Archaeology Summit to gather a wide range of leaders starting Sept 13
ALULA, Saudi Arabia, Sept. 11, 2023 /PRNewswire/ — Results of two recent archaeological excavations supported by the Royal Commission for AlUla (RCU) demonstrate that the Neolithic inhabitants of north-west Arabia conducted “complex and sophisticated ritual practices” in the late 6th millennium BCE.

The unprecedented findings open unsuspected horizons for a broader understanding of the social, cultural and spiritual background of the ancient peoples of north-west Arabia.
Researchers emphasise the probable communal character of the ritual and the possibility that people journeyed specifically to prehistoric stone structures known as mustatils to undertake the ritual, which would represent one of the earliest known pilgrimage traditions. Further, greater representation of domestic species among the animal offerings confirms the pastoral nomadic nature of the community, whose members may have built the mustatils as a form of social bonding and/or a marker of territory.
Mustatils are large-scale, open-air rectangular structures with low stone walls. Through aerial surveys, researchers have identified more than 1,600 of them across north Arabia. Though the structures’ function was at first unknown, excavations since 2018 have pointed to a ritual significance and provided increasing insights into the practice.
Results of the two studies have been peer-reviewed and recently published. The study led by Dr Wael Abu-Azizeh of the Archéorient Laboratory and France’s Lyon 2 University appears in the book “Revealing Cultural Landscapes in North-West Arabia,” edited by a team of experts led by Dr Rebecca Foote, Director of Archaeology at RCU. The study led by Dr Melissa Kennedy of Australia’s University of Sydney appeared in the journal PLoS One in March.
Abu-Azizeh study
In 2018 Dr Abu-Azizeh began an excavation on behalf of Oxford Archaeology that unearthed the “Horn Chamber” in a mustatil at site IDIHA-0000687 north-east of AlUla dating to circa 5300-5000 BCE. The chamber measures 3.25m by 0.8m and is at the western end of a mustatil measuring 40×12 metres – smaller than most mustatils.
Inside the “Horn Chamber” he and his team made an exceptional discovery of horns and skull fragments, densely packed into a layer 20 to 30cm deep that covered the floor of the chamber. This, they write, is “a unique and unprecedented assemblage in the context of north Arabian Neolithic.”
About 95% of the horns and skull fragments were from domestic species – goat, sheep and cattle – with the rest from wild species including gazelle, Nubian ibex and aurochs (a now-extinct ancestor of domestic cattle). Beneath the assemblage was a thin bedding of twigs that in preparation for the ritual had been placed on the chamber’s sandstone surface.
The researchers conclude that the horns and skull fragments were probably deposited during a single ceremony. In a tentative reconstruction of the ritual, they propose that pastoral nomads gathered and bore the offerings as part of the ritual performance. To reach the solemn space of the small Horn Chamber they entered one by one through a narrow doorway and small antechamber with hearths to present this trophy on behalf of their social group. The collective hoard of enshrined offerings expressed a cohesive identity for the wider social group.
The researchers write: “By the quantity of remains, the diversity of species represented, and the unusual state of preservation, this assemblage constitutes a unique and unprecedented discovery in the archaeological record of the region. This deposit is interpreted as a testimony of complex and sophisticated ritual practices…”
Kennedy study
In 2019, the second study, by a team led by Dr Kennedy, then of the University of Western Australia, began excavation of a mustatil deep within dense sandstone canyons east of AlUla, at site IDIHA-0008222. Like Abu-Azizeh’s team, they found a chamber containing horns and skull parts that dated to circa 5200-5000 BCE, though not in as great a quantity. There are further differences: these bones appeared to have been deposited in three or four phases over a generation or two, rather than all at once.
Most of the horns and skull parts were from cattle, and several from goats. The researchers write that this finding is “amongst the earliest attestation of domestic cattle and goat in northern Arabia.”
At the centre of the shrine is an upright stone that is believed to have served as the focal point for the ritual. Most of the horns and skull parts were deposited around this standing stone, which stood 0.8m high. The researchers interpret this stone as being a betyl, “a mediator between humankind and the divine, acting as a proxy or a manifestation of an unknown Neolithic deity/deities or religious idea, to which the faunal elements were deposited as votive offerings.” This would constitute one of the earliest known betyls in the Arabian Peninsula.
The researchers further note that the repeated used of the shrine over a period of years “represents one of the earliest examples of ‘pilgrimage’ or shrine revisiting currently identified in the Arabian Peninsula.”
Intriguingly, they hypothesise that the placement of the mustatils might have had an ecological basis. The Arabian climate was growing more arid in the Middle Holocene Period; varying micro-climates made mobility essential and herding viable. The ritual might have been intended to ensure fertility and the continuity of rains, with the mustatils themselves possibly located near water sources such as wadis. This, the writers say, is a key avenue for future research.
Dr Rebecca Foote, Director of Archaeology and Cultural Heritage Research at RCU, said: “RCU has embarked on one of the largest archaeological research programmes worldwide. Across AlUla and Khaybar, 12 current surveys, excavations and specialist projects are deepening our understanding of the past environment, land use, and human occupation of the region. Rich cultural landscapes are being revealed, including funerary avenues, mustatils, ancient cities, inscriptions in 10 languages, rock art and complex agricultural practices. AlUla is a leading hub of archaeological activity, a standing that will be enhanced by the inaugural AlUla World Archaeology Summit.”
AlUla World Archaeology Summit
AlUla’s position as a hub of archaeological activity will continue to expand, as RCU will host the inaugural AlUla World Archaeology Summit taking place from Sept 13-15, 2023.
The Summit is a platform for advancing archaeology and cultural heritage management in their interface with other disciplines. This gathering of leaders from academia, government, non-government organizations, industry, and young people representing the next generation of archaeologists will not only enrich the archaeological community and help protect shared history but also open up a larger reflection of what and how archaeology, and more broadly cultural heritage, can contribute to transformational changes in society.
For more on the summit, go to https://www.worldarchaeologysummit.com.
About the Royal Commission for AlUla
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU’s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development that preserves the area’s natural and historic heritage while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia’s Vision 2030 programme.
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Press Release
New Study Reveals Majority of Indians Prioritize Nutrition Over Taste, Surpassing Global Average

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Based on a recent survey of urban Indian consumers:
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Nine out of 10 consumers are searching for protein-rich food compared to seven out of 10 global shoppers. -
The top four qualities consumers look for when buying snacks are (1) natural, (2) heart-healthy, (3) protein-rich and (4) energy-source, all of which come before satisfying cravings. -
Nuts have emerged as one of the most popular snacking choices, with 86% of Indian shoppers report having purchased them in a span of 6 months. -
Urban Indians read nutrition labels more than the global average, reflecting a growing trend towards informed purchasing. -
69% of urban dwellers surveyed have the opinion that plant-based protein is just as good as meat-based protein, exceeding the global average of 55%.
Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios in India, released today, World Nutrition Day, the findings of a new global study that sheds light on the snacking habits of urban Indians. The study, commissioned with Material, a leading global research consultancy, included 10 countries and over 12,400 respondents, revealed a new behavioural trend that urban Indian consumers prioritize nutrition over taste when it comes to snacking. This growing preference for healthy snacking emphasizes the importance of good nutrition for overall well-being.
For the India market specifically, the study delved into the snacking habits of 2,415 shoppers across six Indian cities, which represented a population of approximately 35.9 million consumers. Remarkably, a majority of urban Indians (58%) reported basing their food purchasing decisions on nutritional benefits more than taste, exceeding the global average of 52%. Delhi and Ahmedabad lead with over 60% of urban shoppers preferring nutrition in their food. Bengaluru and Chennai follow closely, indicating a nationwide shift towards smarter snacking preferences. In India, Millennials and Gen Z are leading the charge in health-conscious purchasing decisions, with more than 83% of consumers in these age groups reading nutritional labels before buying.
Indian consumers prioritize four key factors when shopping for nutritional snacks: natural (free of artificial colours and preservatives), heart-healthy, protein-rich, and provides energy. Nine out of 10 urban shoppers consciously seek protein-rich food options, compared to the global average of seven out of 10. The focus on nutrition has fueled the rise of nuts as a preferred snack choice, becoming essential to daily eating habits. The study found a staggering consumption of nuts, with 86% of Indian shoppers report purchasing them in a span of 6 months, compared to just 75% globally. With 6g of protein in per 28g serving, California Pistachios are a smart snack choice that provides benefits without sacrificing taste.
Shail Pancholi, Country Director, India, Wonderful Pistachios, commented on the study, saying, “Nuts were traditionally used as garnishes and consumed during festivals, but have now become a popular snack in India, indicating a notable shift in dietary habits. Pistachio consumption in India has doubled in the last six years, as consumer awareness of the nutritional benefits that pistachios offer has grown. Consumers are discovering that pistachios are naturally cholesterol-free, rich in plant-based protein and dietary fiber, and provide over 30 different vitamins and minerals.”
Interestingly, the study found that nuts are the second most preferred snack among urban Indian consumers, with 64% of Baby Boomers and 59% of Gen Z prioritizing nutrition over taste when selecting food. This indicates a growing focus on health across generations, with Baby Boomers focusing on senior wellness and Gen Z reflecting the rise of mindful purchasing. Though on opposite ends of the age spectrum, these two generations take the lead in seeking protein-rich options, as well as preferring natural snacks.
Mumbai tops most of the consideration sets when choosing a snack. Residents opt for natural ingredients (35% vs. the national average of 30%), heart-healthy options (33% vs. 30%), and protein (33% vs. 29%). Chennai residents look for energy-boosting snacks (31% vs. the national average of 29%).
The fact that 69% of urban Indians surveyed have the opinion that that plant-based protein is just as good as meat-based protein reflects a positive shift towards varied dietary preferences. Pistachios are a good source of high-quality complete protein, containing all nine essential amino acids. A 28g serving of pistachios provides 6g of protein, which is 11% of the recommended daily allowance (RDA) according to FSSAI.
The Wonderful Pistachios study unveils a compelling shift in Indian snacking habits. Nuts are evolving from festive treats to a daily snacking staple, fueled by a nationwide preference for more nutritious options. The trend transcends generations, resonating with Gen Z and Baby Boomers alike, underscoring the growing importance of mindful eating in urban India. As consumers increasingly seek natural, heart-healthy, protein-rich, and energy-boosting snacks, the future of Indian snacking appears to be firmly rooted in nutrition and well-being.
Wonderful Pistachios
Wonderful® Pistachios is the world’s largest grower and processor of pistachios, with a global presence in over 70 countries. As a vertically integrated operation, they are experts in every step of the process from tree to shelf, ensuring the highest-quality product every time. In tandem with its Grower Partners, Wonderful Pistachios harvests 125,000 sunny acres (50,000 hectares) of land in California that receive warm days and cool nights, which work in harmony with the rich, natural soils to create the perfect growing climate for high-quality pistachios. They ship 600 million pounds (204 million kg) of nuts worldwide from their advanced processing facilities to ensure the highest standards are met. When it comes to pistachios, Wonderful® Pistachios expertise is unmatched in scale and capacity, paired with warehouses and sales teams worldwide that are well-equipped to provide support at every step of the way.
California Pistachios
California Pistachios are grown and distributed by The Wonderful Company, the world’s largest vertically integrated pistachio processor and marketer located in California’s Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.
For more information about California Pistachios India, please visit www.b2b.wonderfulpistachios.com
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Press Release
Singapore Prepares Ahead to Leverage Artificial Intelligence for a Better Future

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SINGAPORE, May 31, 2024 /PRNewswire/ — Senior Minister of State for Communications and Information Tan Kiat How launched the Digital Enterprise Blueprint (DEB) at Asia Tech x Singapore (ATxSG) 2024 today. The Blueprint will enable SMEs to harness technology, optimise the way they work, and strengthen digital resilience and cybersecurity across the ecosystem. 50,000 SMEs are expected to benefit over the next five years through four key focus areas:
- Empower enterprises to be smarter by adopting AI-enabled solutions
- Enable enterprises to scale faster through cloud-based and integrated solutions
- Equip enterprises to be safer through improved cyber resilience
- Support enterprises to upskill workers to make full use of digital capabilities
Seven partners have come onboard to pledge their commitment, including Singapore Business Federation, Singapore Computer Society, SGTech, Amazon Web Services, Google, Microsoft and Salesforce.
In collaboration with IMDA and the TechSkills Accelerator for ITE and Polytechnics Alliance, SGTech is launching the Tech Apprenticeship Programme to expand the career pathways of graduates by providing access to industry apprenticeships that offer on-the-job training and development opportunities. Over the next two and a half years, SGTech aims to facilitate the placement of at least 300 apprentices who are fresh or mid-career professionals from polytechnic or ITE backgrounds, and drive the adoption of similar practices that promote more inclusive hiring and career agility.
IMDA and the Singapore Academy of Law (SAL) signed an MoU aimed at uplifting the legal sector’s productivity through the use of GenAI. As part of this partnership, GPT-Legal, a new large language model which is contextualised for Singapore’s legal sector, will be co-developed. The model will be integrated into SAL’s research platform LawNet, which is accessible by 75% of Singapore’s lawyers. SAL will also be penning an MoU with the National University of Singapore and AI Singapore to develop its AI capabilities and create a certification to recognise AI specialists in the legal profession.
Additionally, Tribe and Digital Industry Singapore announced a collaboration with NVIDIA to launch the Ignition AI Accelerator for AI startups to create and bring to market the next wave of advancement in AI solutions. This programme will nurture 15 high-potential startups, equipping them with well-rounded support covering business and technical needs. NVIDIA and Tribe will also collaborate with EnterpriseSG to offer qualified AI startups funding support through the Startup SG Tech scheme, and assist them through the IMDA Accreditation process.
Singapore hosted the final meeting of the UN Secretary-General’s Artificial Intelligence Advisory Body (AIAB) from 28-29 May. As part of the agenda, Singapore facilitated an engagement session between AIAB and the Digital Forum of Small States (Digital FOSS). Digital FOSS Fellows exchanged views with AIAB members on the topic of AI governance, particularly on the implications and challenges faced by small states. Through such efforts, Singapore aims to promote a more inclusive approach towards shaping global AI and digital governance.
Contact:
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Press Release
One in Six Globally Concerned About Colorectal Cancer Screening Costs

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SHENZHEN, China, May 31, 2024 /PRNewswire/ — By 2040, the burden of colorectal cancer (CRC) is projected to increase to 3.2 million new cases and 1.6 million deaths per year representing a 66% and 71% rise in new cases and deaths respectively relative to 2020.

To better address the global burden of CRC and reduce its impact, BGI Genomics has launched the second edition of its global CRC awareness report, covering 1,938 respondents from Brazil (306), China (367), Poland (300), Saudi Arabia (300), Thailand (362), and Uruguay (303):
CRC Screening Gaps Vary Globally: Nearly half (49.3%) of global respondents have never undergone CRC screening, with the highest proportions in Saudi Arabia (62.0%) and Poland (61.0%).
Preference for Fecal Testing Over Colonoscopy: Although colonoscopies are more recognized (33.4%), fecal tests at healthcare facilities are preferred (31.8%), reflecting a trend towards non-invasive methods.
Cost and Fear are Determinants of Screening Choice: Fear of colonoscopy (18.2%) and screening costs (17.7%) are major barriers to CRC screening. Poland (24.7%) and Uruguay (21.0%) show the highest fear of colonoscopy, while Thailand (24.5%) and Brazil (20%) indicate the most concern about costs.
Medical Advice and Family History Drive CRC Screening: Doctor’s recommendations are a major driver for CRC screening (30.5% globally), with Uruguay showing the highest adherence (44.1%). Additionally, those with a family history of CRC are more proactive in screening (64.5%), compared to the general population (35.0%).
Prof. Varut Lohsiriwat from Mahidol University offers his insights to this report. He suggested: “The essence of effective cancer screening lies in the acceptance and adherence of the patient to the screening method. The best screening method is the one that the patient accepts and adheres to because that’s the method that will actually benefit them.”
Dr. Zhu Shida, BGI Genomics Deputy GM, notes: “At BGI Genomics, we focused our efforts on developing advanced molecular biology testing techniques to close the gap [between acceptance and accessibility]. The ultimate goal is to transform colorectal cancer from a life-threatening disease into a manageable condition through widespread, early screening and intervention.”
For more region-level comparisons, access the full BGI Genomics 2024 State of CRC Awareness Report.
All data involved in this report come from the results of an online survey project conducted by BGI Genomics. It only surveys awareness related to colorectal cancer and does not involve personally identifiable data.
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