Press Release

Bengaluru’s Ultimate Fusion Festival on October 7-8

Published

2 years ago

September 13, 2023

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Blend Community, a vibrant hub for creators, consumers, and brands announces the 2nd edition of Blend Bazaar, India’s only creator community-powered festival. The finest food and music festival of the year is set to take place on the 7th and 8th of October, at Bharatiya Mall, Bengaluru, from 11 AM to 10 PM. Blend Bazar promises an exhilarating mix of diverse worlds and experiences, offering eventgoers an unforgettable journey into a paradise for foodies, an electrifying music lineup, and captivating, crafted fashion, lifestyle, and art experiences that will leave a lasting mark.

India’s only creator community-powered festival combines culinary, fashion, art, and literature experiences with a stellar musical lineup to bring you the finest food and music festival of the year

With a meticulously curated lineup of events, Blend Bazaar, this year promises to be an inclusive platform where imagination knows no bounds. The experience will encompass a distinguished lineup of national and international artists, interactive coffee brewing classes, captivating book reading sessions, a one-of-a-kind shopping extravaganza, and tempting mixology sessions, to name just a few highlights.

Blend Bazaar has joined forces with esteemed partners like Gourmet Tales Company, Benki Coffee, Socials, BookNerds and more to curate and execute various exclusive zones. These activations will reverberate with enthusiasm and are sure to entice eager crowds to be part of the most extraordinary event in Bengaluru.

This year, Blend Bazaar is all set to host an electrifying multi-genre music festival, featuring the biggest names in the industry like lot! Seedhe Maut, Garbaz, Lost Stories, Akhlad Ahmed, Bebetta, and Answer Music. With two thrilling days packed with EDM, Hip-Hop, R&B, and Indie music, there’s something for everyone. And that’s not the end of the excitement – there’s a sensational headliner yet to be unveiled, creating an air of anticipation and wonder!

Besides performances, the two-day festival weekend will offer its guests a packed schedule with plenty of things to do, see and experience. The festival will be intricately organised into various captivating zones, each having a unique look & and feel, offering an immersive experience. Given below are the Zones of Blend Bazaar:

Roasted – This unique zone is certain to delight the taste buds of every coffee enthusiast in the city! At Roasted, visitors can enjoy the enticing fragrance of freshly roasted coffee, guided by skilled baristas, which takes them on a journey into the world of coffee brewing. The zones will be hosted by the event partner and caffeine superstore Benki Coffee, who will be hosting barista championships, brewing masterclass and cupping session for event-goers. The zone also provides delicious treats accompanied by live Indie music that soothes their senses as eventgoers can indulge in carefully prepared coffees.

Entreecourse – Through Entreecourse, Blend Bazaar is poised to become India’s first festival to present a comprehensive luxury dining experience. This zone will boast an ambience of redefined luxury and an exclusively curated five-course menu, complemented by a selection of fine wines and champagne. Blend will also bring to the city some of Mumbai’s best F&B brands & and chefs to entice Bengalurian’s taste buds. Access to Entreecourse and its exceptional offerings will be available through a ticketed entry.

Bazaar Street: A vibrant tapestry of food and fashion intertwines with the pulse of street culture, celebrating the creativity and diversity that define urban life at Bazaar Street. The single captivating zone will consist of new-age fashion & and accessory brands like House of Fashion, Mosegi, Sumaaya, T Tattle, Fashka etc. The zone will also transport eventgoers to a world of unparalleled taste and sophistication, with emerging F&B brands like Chichabas Taj, Theka Coffee, Bakeree, Nachos Bar, and many more offering some delectable delicacies.

Blend Central Park – Manhattan’s Central Park meets India at this zone offering a serene escape where nature’s beauty and relaxation converge in a tranquil oasis. The zone offers a perfect retreat with sunset cinemas, incredible music and vibrant activities. Sprawled across the event area this will be the zone where the eventgoers can find their community through creative workshops and engaging in heartfelt conversations that will take place throughout the two-day festival.

Blend Global – This zone reckons eventgoers on a captivating expedition that traverses continents without leaving Blend Bazaar. Offering a vibrant tapestry of international cultures through an array of global cuisines and fashion that celebrates the rich diversity of flavours and styles across the world. Get Global is more than a zone; it’s an odyssey that underscores the beauty of unity in diversity, a testament to today’s global village narrative.

Blend Bar – In this zone, guests will experience refined indulgence and sophisticated socialising. Blend Bar offers an elegant, relaxing ambience where expert mixologists craft exquisite cocktails. Attendees unwind in style, enjoying their favourite drinks with like-minded companions. With mixology sessions led by celebrated bartenders, a curation of exclusive Blend’tastic cocktails, a captivating musical ambience, and an electrifying vibe, the festival-goers’ experience is destined for pure excitement.

Blend Chronicles – The magic of movies and books intertwines with captivating films and intriguing literary journeys. Blend Chronicles will let one indulge in the enchantment of storytelling and embark on unforgettable adventures! This is where the convergence of art, culture, and entertainment creates an enriching tapestry of experiences.

Hari Shetty, CEO and Co-founder of Blend Community said, “At Blend Bazaar, we set out to create something more than just a festival; we envisioned a tapestry of unity, where diverse threads of culture, creativity, and camaraderie intertwine. Following the exclusive and intimate inaugural edition in 2021, this second edition is a manifestation of a larger vision, a witness to the magic that occurs when we allow ourselves to be open to the beauty of blending. We celebrate the power of collaboration and the strength found in our differences as we bring together Indian and global influences in fashion, fiction, music, and beyond.”

He added, “We are thrilled to launch the edition and make it bigger this year. We invite all to come and celebrate not only what makes us unique but also what binds us as a global community of creators.”

Blend Community in partnership with Tessarakt Experiential (one of the leading experiential marketing firms, known for setting standards in large-scale brand activations and bringing bold visions to life) is set to take Bengaluru by storm with an electrifying and immersive journey that amalgamates various elements of where diverse worlds intersect. They are set to redefine the festival landscape, and attendees can expect unparalleled excitement and create memories that will leave a lasting impression. Official tickets for Blend Bazaar can be purchased on blendbazaar. in and Paytm Insider. Don’t miss your chance to secure a coveted seat in the grand tapestry of Blend Bazaar’s riveting journey!

For more information, please visit blendbazaar.in/#blend

Ticket Booking Links: blendbazaar.in/#blend | Paytm Insider

Blend Community: theblend.co.in.

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Press Release

New Study Reveals Majority of Indians Prioritize Nutrition Over Taste, Surpassing Global Average

Published

10 months ago

May 31, 2024

Newsvoir

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Based on a recent survey of urban Indian consumers:

Nine out of 10 consumers are searching for protein-rich food compared to seven out of 10 global shoppers.

The top four qualities consumers look for when buying snacks are (1) natural, (2) heart-healthy, (3) protein-rich and (4) energy-source, all of which come before satisfying cravings.

Nuts have emerged as one of the most popular snacking choices, with 86% of Indian shoppers report having purchased them in a span of 6 months.

Urban Indians read nutrition labels more than the global average, reflecting a growing trend towards informed purchasing.

69% of urban dwellers surveyed have the opinion that plant-based protein is just as good as meat-based protein, exceeding the global average of 55%.

Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios in India, released today, World Nutrition Day, the findings of a new global study that sheds light on the snacking habits of urban Indians. The study, commissioned with Material, a leading global research consultancy, included 10 countries and over 12,400 respondents, revealed a new behavioural trend that urban Indian consumers prioritize nutrition over taste when it comes to snacking. This growing preference for healthy snacking emphasizes the importance of good nutrition for overall well-being.

For the India market specifically, the study delved into the snacking habits of 2,415 shoppers across six Indian cities, which represented a population of approximately 35.9 million consumers. Remarkably, a majority of urban Indians (58%) reported basing their food purchasing decisions on nutritional benefits more than taste, exceeding the global average of 52%. Delhi and Ahmedabad lead with over 60% of urban shoppers preferring nutrition in their food. Bengaluru and Chennai follow closely, indicating a nationwide shift towards smarter snacking preferences. In India, Millennials and Gen Z are leading the charge in health-conscious purchasing decisions, with more than 83% of consumers in these age groups reading nutritional labels before buying.

Indian consumers prioritize four key factors when shopping for nutritional snacks: natural (free of artificial colours and preservatives), heart-healthy, protein-rich, and provides energy. Nine out of 10 urban shoppers consciously seek protein-rich food options, compared to the global average of seven out of 10. The focus on nutrition has fueled the rise of nuts as a preferred snack choice, becoming essential to daily eating habits. The study found a staggering consumption of nuts, with 86% of Indian shoppers report purchasing them in a span of 6 months, compared to just 75% globally. With 6g of protein in per 28g serving, California Pistachios are a smart snack choice that provides benefits without sacrificing taste.

Shail Pancholi, Country Director, India, Wonderful Pistachios, commented on the study, saying, “Nuts were traditionally used as garnishes and consumed during festivals, but have now become a popular snack in India, indicating a notable shift in dietary habits. Pistachio consumption in India has doubled in the last six years, as consumer awareness of the nutritional benefits that pistachios offer has grown. Consumers are discovering that pistachios are naturally cholesterol-free, rich in plant-based protein and dietary fiber, and provide over 30 different vitamins and minerals.”

Interestingly, the study found that nuts are the second most preferred snack among urban Indian consumers, with 64% of Baby Boomers and 59% of Gen Z prioritizing nutrition over taste when selecting food. This indicates a growing focus on health across generations, with Baby Boomers focusing on senior wellness and Gen Z reflecting the rise of mindful purchasing. Though on opposite ends of the age spectrum, these two generations take the lead in seeking protein-rich options, as well as preferring natural snacks.

Mumbai tops most of the consideration sets when choosing a snack. Residents opt for natural ingredients (35% vs. the national average of 30%), heart-healthy options (33% vs. 30%), and protein (33% vs. 29%). Chennai residents look for energy-boosting snacks (31% vs. the national average of 29%).

The fact that 69% of urban Indians surveyed have the opinion that that plant-based protein is just as good as meat-based protein reflects a positive shift towards varied dietary preferences. Pistachios are a good source of high-quality complete protein, containing all nine essential amino acids. A 28g serving of pistachios provides 6g of protein, which is 11% of the recommended daily allowance (RDA) according to FSSAI.

The Wonderful Pistachios study unveils a compelling shift in Indian snacking habits. Nuts are evolving from festive treats to a daily snacking staple, fueled by a nationwide preference for more nutritious options. The trend transcends generations, resonating with Gen Z and Baby Boomers alike, underscoring the growing importance of mindful eating in urban India. As consumers increasingly seek natural, heart-healthy, protein-rich, and energy-boosting snacks, the future of Indian snacking appears to be firmly rooted in nutrition and well-being.

Wonderful Pistachios

Wonderful® Pistachios is the world’s largest grower and processor of pistachios, with a global presence in over 70 countries. As a vertically integrated operation, they are experts in every step of the process from tree to shelf, ensuring the highest-quality product every time. In tandem with its Grower Partners, Wonderful Pistachios harvests 125,000 sunny acres (50,000 hectares) of land in California that receive warm days and cool nights, which work in harmony with the rich, natural soils to create the perfect growing climate for high-quality pistachios. They ship 600 million pounds (204 million kg) of nuts worldwide from their advanced processing facilities to ensure the highest standards are met. When it comes to pistachios, Wonderful® Pistachios expertise is unmatched in scale and capacity, paired with warehouses and sales teams worldwide that are well-equipped to provide support at every step of the way.

California Pistachios

California Pistachios are grown and distributed by The Wonderful Company, the world’s largest vertically integrated pistachio processor and marketer located in California’s Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.

For more information about California Pistachios India, please visit www.b2b.wonderfulpistachios.com

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Press Release

Singapore Prepares Ahead to Leverage Artificial Intelligence for a Better Future

Published

10 months ago

May 31, 2024

PR NEWSWIRE

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SINGAPORE, May 31, 2024 /PRNewswire/ — Senior Minister of State for Communications and Information Tan Kiat How launched the Digital Enterprise Blueprint (DEB) at Asia Tech x Singapore (ATxSG) 2024 today. The Blueprint will enable SMEs to harness technology, optimise the way they work, and strengthen digital resilience and cybersecurity across the ecosystem. 50,000 SMEs are expected to benefit over the next five years through four key focus areas:

Empower enterprises to be smarter by adopting AI-enabled solutions
Enable enterprises to scale faster through cloud-based and integrated solutions
Equip enterprises to be safer through improved cyber resilience
Support enterprises to upskill workers to make full use of digital capabilities

Seven partners have come onboard to pledge their commitment, including Singapore Business Federation, Singapore Computer Society, SGTech, Amazon Web Services, Google, Microsoft and Salesforce.

In collaboration with IMDA and the TechSkills Accelerator for ITE and Polytechnics Alliance, SGTech is launching the Tech Apprenticeship Programme to expand the career pathways of graduates by providing access to industry apprenticeships that offer on-the-job training and development opportunities. Over the next two and a half years, SGTech aims to facilitate the placement of at least 300 apprentices who are fresh or mid-career professionals from polytechnic or ITE backgrounds, and drive the adoption of similar practices that promote more inclusive hiring and career agility.

IMDA and the Singapore Academy of Law (SAL) signed an MoU aimed at uplifting the legal sector’s productivity through the use of GenAI. As part of this partnership, GPT-Legal, a new large language model which is contextualised for Singapore’s legal sector, will be co-developed. The model will be integrated into SAL’s research platform LawNet, which is accessible by 75% of Singapore’s lawyers. SAL will also be penning an MoU with the National University of Singapore and AI Singapore to develop its AI capabilities and create a certification to recognise AI specialists in the legal profession.

Additionally, Tribe and Digital Industry Singapore announced a collaboration with NVIDIA to launch the Ignition AI Accelerator for AI startups to create and bring to market the next wave of advancement in AI solutions. This programme will nurture 15 high-potential startups, equipping them with well-rounded support covering business and technical needs. NVIDIA and Tribe will also collaborate with EnterpriseSG to offer qualified AI startups funding support through the Startup SG Tech scheme, and assist them through the IMDA Accreditation process.

Singapore hosted the final meeting of the UN Secretary-General’s Artificial Intelligence Advisory Body (AIAB) from 28-29 May. As part of the agenda, Singapore facilitated an engagement session between AIAB and the Digital Forum of Small States (Digital FOSS). Digital FOSS Fellows exchanged views with AIAB members on the topic of AI governance, particularly on the implications and challenges faced by small states. Through such efforts, Singapore aims to promote a more inclusive approach towards shaping global AI and digital governance.

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Press Release

One in Six Globally Concerned About Colorectal Cancer Screening Costs

Published

10 months ago

May 31, 2024

PR NEWSWIRE

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SHENZHEN, China, May 31, 2024 /PRNewswire/ — By 2040, the burden of colorectal cancer (CRC) is projected to increase to 3.2 million new cases and 1.6 million deaths per year representing a 66% and 71% rise in new cases and deaths respectively relative to 2020.

To better address the global burden of CRC and reduce its impact, BGI Genomics has launched the second edition of its global CRC awareness report, covering 1,938 respondents from Brazil (306), China (367), Poland (300), Saudi Arabia (300), Thailand (362), and Uruguay (303):

CRC Screening Gaps Vary Globally: Nearly half (49.3%) of global respondents have never undergone CRC screening, with the highest proportions in Saudi Arabia (62.0%) and Poland (61.0%).

Preference for Fecal Testing Over Colonoscopy: Although colonoscopies are more recognized (33.4%), fecal tests at healthcare facilities are preferred (31.8%), reflecting a trend towards non-invasive methods.

Cost and Fear are Determinants of Screening Choice: Fear of colonoscopy (18.2%) and screening costs (17.7%) are major barriers to CRC screening. Poland (24.7%) and Uruguay (21.0%) show the highest fear of colonoscopy, while Thailand (24.5%) and Brazil (20%) indicate the most concern about costs.

Medical Advice and Family History Drive CRC Screening: Doctor’s recommendations are a major driver for CRC screening (30.5% globally), with Uruguay showing the highest adherence (44.1%). Additionally, those with a family history of CRC are more proactive in screening (64.5%), compared to the general population (35.0%).

Prof. Varut Lohsiriwat from Mahidol University offers his insights to this report. He suggested: “The essence of effective cancer screening lies in the acceptance and adherence of the patient to the screening method. The best screening method is the one that the patient accepts and adheres to because that’s the method that will actually benefit them.”

Dr. Zhu Shida, BGI Genomics Deputy GM, notes: “At BGI Genomics, we focused our efforts on developing advanced molecular biology testing techniques to close the gap [between acceptance and accessibility]. The ultimate goal is to transform colorectal cancer from a life-threatening disease into a manageable condition through widespread, early screening and intervention.”

For more region-level comparisons, access the full BGI Genomics 2024 State of CRC Awareness Report.

All data involved in this report come from the results of an online survey project conducted by BGI Genomics. It only surveys awareness related to colorectal cancer and does not involve personally identifiable data.

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