Press Release
Hyderabad’s 1st Sustainable Homes, EKAM

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Welcome to the EKAM Project presentation by Prosperiti Homes Pvt. Ltd., where sustainability meets urban living. Our commitment to provide eco-conscious design and community wellbeing is exemplified through the innovative features integrated within our community.
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Prosperiti Homes receives the Certificate of Appreciation at India’s First Green Property Show 2023, Hyderabad
At Prosperiti Homes, we are committed to building sustainable habitats that provide a high quality of life for our customers. We believe that our commitment to sustainability can help us differentiate ourselves in the marketplace and appeal to consumers who are increasingly interested in environmentally conscious practices.
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Prosperiti Homes is the winner of ‘Building Sustainable Homes’ at India’s 2nd Sustainability Conclave and Awards 2023, Mumbai
Sustainability is not just a buzzword, but a crucial way of thinking and acting that can help us creating a better future for ourselves, our future generations as well. We are striving to create homes and communities that are environmentally friendly, energy-efficient, and promote healthier and more sustainable way of living.
Our strategy to communicate this commitment includes the following key elements:
With 468 units spread in 5 towers across 5 acres, EKAM offers a truly exclusive and low-dense living experience. Built just 900 meters from India’s longest cycling track and surrounded by 5 international schools, EKAM’s residents can enjoy the serenity of nature and the convenience of 60 plus modern amenities, all within the confines of their own community.
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Highlighting our sustainable practices: We prioritize sustainability in all aspects of our business, from design and construction to operations and maintenance. We strive to minimize our environmental impact and maximize our positive contributions to society. This includes renewable energy, promoting water conservation, reducing waste & carbon footprint, and using eco-friendly materials. -
Our commitment to sustainability: We want to make sure our customers understand that sustainability is at the core of everything we do. This means highlighting our use of green building materials, our energy-efficient designs, and our commitment to reducing our carbon footprint. We use our website, social media channels, and other communication channels to educate our customers on the benefits of sustainable living. -
Building a community of like-minded individuals: We are creating a community of customers, partners, and stakeholders who share our commitment to sustainability. We organize recycling events in and around EKAM by collaborating with other sustainability partners, and be a part of other activities like creating Zero Waste to Landfill events by bringing people together and promoting sustainable living. This helps us to build a strong brand identity as a responsible corporate citizen. -
Collaborating with government and non-government organizations: We work with government and non-government organizations like IGBC and CII to promote sustainable practices. -
Community: We believe that our responsibility as a developer extends beyond our buildings. We strive to create communities that are inclusive, diverse, and connected, where residents can thrive and build meaningful relationships with each other.
In addition to above mentioned measures, we take great pride in reiterating that we have taken immense efforts to design our EKAM to cater to natural light/daylight, good air quality, and ventilation, for several reasons related to health and wellbeing:
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Air quality: Poor indoor air quality can have significant negative impacts on human health, including respiratory problems, allergies, and even more serious conditions like asthma and cancer. By focusing on air quality in our construction, we go an extra mile in using paints and chemicals that do not let out any hazardous fumes and can help ensure that our residents are breathing clean, healthy air. -
Ventilation: We have incorporated bigger windows for all the units as proper ventilation is critical for maintaining good indoor air quality and preventing the buildup of harmful pollutants like carbon monoxide and volatile organic compounds (VOCs). It can also help regulate temperature and humidity, creating a more comfortable and healthy living environment. -
Daylight: Our buildings have been designed in such a way that all the flats can be exposed to natural light at some part of the day. Exposure to natural light has been shown to have numerous benefits for human health and wellbeing, including improved mood, better sleep, and increased productivity. -
Focusing on air quality, ventilation, and daylight in our development is a must, as we create healthier and more comfortable living environments for our residents. This, in turn, can lead to improved overall wellbeing, reduced healthcare costs, and increased resident satisfaction.
Apart from the design of the buildings, we also prioritize measures to save natural resources like water by incorporating rainwater harvesting; creating recharge bore wells, and sewage treatment plants.
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Water reduction: In many parts of India, water scarcity is a major problem. By incorporating rainwater harvesting systems and recharge wells into our project, we plan to reduce our reliance on municipal water supplies, helping to reduce the strain on local water resources. -
Water reuse: By treating sewage and gray water onsite, we create a reliable source of non-potable water for uses like landscaping and flushing toilets. This reduces the amount of freshwater needed for these purposes and helps conserve this valuable resource. -
Water recycling: In addition to reusing water onsite, we are planning to implement systems to recycle water. For example, treated wastewater can be let out into the local streams or water bodies which might be used for industrial processes or irrigation, reducing the demand for freshwater and conserving this resource. -
Water metering is another important feature that we as developers consider is very essential in our projects. By installing individual water meters for each unit, we can help encourage residents to be more mindful of their water consumption and reduce waste. It also helps in identifying leaks and other inefficiencies in our buildings.
By prioritizing rainwater harvesting, bore charging, and sewage treatment plants in our project, we, developers can take a proactive approach to water conservation and ensure that the future generations have access to this valuable resource. Additionally, these features can help reduce the environmental impact of our developments, and potentially even lead to cost savings over time.
Additionally, Energy efficiency and conservation are also critical considerations for us as we want to build sustainable, environmentally-friendly property. Here are some of the key benefits of incorporating energy efficiency measures and renewable solar power into real estate developments:
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Cost savings: Energy-efficient buildings can significantly reduce energy costs for residents and building owners, leading to lower utility bills and potentially even increasing property values. In addition, renewable solar power can help reduce dependence on expensive grid electricity and provide a more stable source of energy. -
Reduced carbon footprint: By reducing energy consumption and increasing the use of renewable solar power, we can significantly reduce the carbon footprint of our properties. This is an important step in combatting climate change and creating a more sustainable future. -
Smart metering: Installing smart meters can help building owners and residents monitor their energy usage in real-time and identify areas where energy can be saved. This can help reduce energy waste and increase the efficiency of the building. -
Solar panels on open roof structures help in generating enough power which covers the expenses of energy consumption of all the common areas and maintenance of the property. -
Incorporating evaporative cooling into the club house and common areas of EKAM is particularly an effective way to reduce energy consumption and costs. Focusing on green cooling options is one of the core principles behind homes that are more sustainable, cost-effective, and attractive to potential buyers or tenants. -
EKAM will have a considerable green cover to mitigate the effects of heat radiated from open spaces. -
Waste generated in the property is being segregated. Recyclable waste is sent to recycling centers and decomposable waste is collected and composted to create organic compost for the greenery on the property.
Prosperiti Homes is striving to create EKAM as a Zero Waste to Landfill community. Thus we would go the extra mile in making our dream project EKAM an epitome of Sustainable and Eco-Conscious Living spaces.
Prosperiti Homes is a recipient of the following awards for its commitment to sustainable development:
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Certificate of Appreciation at India’s First Green Property Show, Hyderabad. -
Winner of ‘Building Sustainable Home’ at India’s 2nd Sustainability Conclave and Awards 2023, Mumbai.
For more information, call us at +91 912 912 4343 or visit our website Prosperiti Homes and you can also send us your enquiries here.
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Press Release
New Study Reveals Majority of Indians Prioritize Nutrition Over Taste, Surpassing Global Average

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Based on a recent survey of urban Indian consumers:
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Nine out of 10 consumers are searching for protein-rich food compared to seven out of 10 global shoppers. -
The top four qualities consumers look for when buying snacks are (1) natural, (2) heart-healthy, (3) protein-rich and (4) energy-source, all of which come before satisfying cravings. -
Nuts have emerged as one of the most popular snacking choices, with 86% of Indian shoppers report having purchased them in a span of 6 months. -
Urban Indians read nutrition labels more than the global average, reflecting a growing trend towards informed purchasing. -
69% of urban dwellers surveyed have the opinion that plant-based protein is just as good as meat-based protein, exceeding the global average of 55%.
Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios in India, released today, World Nutrition Day, the findings of a new global study that sheds light on the snacking habits of urban Indians. The study, commissioned with Material, a leading global research consultancy, included 10 countries and over 12,400 respondents, revealed a new behavioural trend that urban Indian consumers prioritize nutrition over taste when it comes to snacking. This growing preference for healthy snacking emphasizes the importance of good nutrition for overall well-being.
For the India market specifically, the study delved into the snacking habits of 2,415 shoppers across six Indian cities, which represented a population of approximately 35.9 million consumers. Remarkably, a majority of urban Indians (58%) reported basing their food purchasing decisions on nutritional benefits more than taste, exceeding the global average of 52%. Delhi and Ahmedabad lead with over 60% of urban shoppers preferring nutrition in their food. Bengaluru and Chennai follow closely, indicating a nationwide shift towards smarter snacking preferences. In India, Millennials and Gen Z are leading the charge in health-conscious purchasing decisions, with more than 83% of consumers in these age groups reading nutritional labels before buying.
Indian consumers prioritize four key factors when shopping for nutritional snacks: natural (free of artificial colours and preservatives), heart-healthy, protein-rich, and provides energy. Nine out of 10 urban shoppers consciously seek protein-rich food options, compared to the global average of seven out of 10. The focus on nutrition has fueled the rise of nuts as a preferred snack choice, becoming essential to daily eating habits. The study found a staggering consumption of nuts, with 86% of Indian shoppers report purchasing them in a span of 6 months, compared to just 75% globally. With 6g of protein in per 28g serving, California Pistachios are a smart snack choice that provides benefits without sacrificing taste.
Shail Pancholi, Country Director, India, Wonderful Pistachios, commented on the study, saying, “Nuts were traditionally used as garnishes and consumed during festivals, but have now become a popular snack in India, indicating a notable shift in dietary habits. Pistachio consumption in India has doubled in the last six years, as consumer awareness of the nutritional benefits that pistachios offer has grown. Consumers are discovering that pistachios are naturally cholesterol-free, rich in plant-based protein and dietary fiber, and provide over 30 different vitamins and minerals.”
Interestingly, the study found that nuts are the second most preferred snack among urban Indian consumers, with 64% of Baby Boomers and 59% of Gen Z prioritizing nutrition over taste when selecting food. This indicates a growing focus on health across generations, with Baby Boomers focusing on senior wellness and Gen Z reflecting the rise of mindful purchasing. Though on opposite ends of the age spectrum, these two generations take the lead in seeking protein-rich options, as well as preferring natural snacks.
Mumbai tops most of the consideration sets when choosing a snack. Residents opt for natural ingredients (35% vs. the national average of 30%), heart-healthy options (33% vs. 30%), and protein (33% vs. 29%). Chennai residents look for energy-boosting snacks (31% vs. the national average of 29%).
The fact that 69% of urban Indians surveyed have the opinion that that plant-based protein is just as good as meat-based protein reflects a positive shift towards varied dietary preferences. Pistachios are a good source of high-quality complete protein, containing all nine essential amino acids. A 28g serving of pistachios provides 6g of protein, which is 11% of the recommended daily allowance (RDA) according to FSSAI.
The Wonderful Pistachios study unveils a compelling shift in Indian snacking habits. Nuts are evolving from festive treats to a daily snacking staple, fueled by a nationwide preference for more nutritious options. The trend transcends generations, resonating with Gen Z and Baby Boomers alike, underscoring the growing importance of mindful eating in urban India. As consumers increasingly seek natural, heart-healthy, protein-rich, and energy-boosting snacks, the future of Indian snacking appears to be firmly rooted in nutrition and well-being.
Wonderful Pistachios
Wonderful® Pistachios is the world’s largest grower and processor of pistachios, with a global presence in over 70 countries. As a vertically integrated operation, they are experts in every step of the process from tree to shelf, ensuring the highest-quality product every time. In tandem with its Grower Partners, Wonderful Pistachios harvests 125,000 sunny acres (50,000 hectares) of land in California that receive warm days and cool nights, which work in harmony with the rich, natural soils to create the perfect growing climate for high-quality pistachios. They ship 600 million pounds (204 million kg) of nuts worldwide from their advanced processing facilities to ensure the highest standards are met. When it comes to pistachios, Wonderful® Pistachios expertise is unmatched in scale and capacity, paired with warehouses and sales teams worldwide that are well-equipped to provide support at every step of the way.
California Pistachios
California Pistachios are grown and distributed by The Wonderful Company, the world’s largest vertically integrated pistachio processor and marketer located in California’s Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.
For more information about California Pistachios India, please visit www.b2b.wonderfulpistachios.com
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Press Release
Singapore Prepares Ahead to Leverage Artificial Intelligence for a Better Future

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SINGAPORE, May 31, 2024 /PRNewswire/ — Senior Minister of State for Communications and Information Tan Kiat How launched the Digital Enterprise Blueprint (DEB) at Asia Tech x Singapore (ATxSG) 2024 today. The Blueprint will enable SMEs to harness technology, optimise the way they work, and strengthen digital resilience and cybersecurity across the ecosystem. 50,000 SMEs are expected to benefit over the next five years through four key focus areas:
- Empower enterprises to be smarter by adopting AI-enabled solutions
- Enable enterprises to scale faster through cloud-based and integrated solutions
- Equip enterprises to be safer through improved cyber resilience
- Support enterprises to upskill workers to make full use of digital capabilities
Seven partners have come onboard to pledge their commitment, including Singapore Business Federation, Singapore Computer Society, SGTech, Amazon Web Services, Google, Microsoft and Salesforce.
In collaboration with IMDA and the TechSkills Accelerator for ITE and Polytechnics Alliance, SGTech is launching the Tech Apprenticeship Programme to expand the career pathways of graduates by providing access to industry apprenticeships that offer on-the-job training and development opportunities. Over the next two and a half years, SGTech aims to facilitate the placement of at least 300 apprentices who are fresh or mid-career professionals from polytechnic or ITE backgrounds, and drive the adoption of similar practices that promote more inclusive hiring and career agility.
IMDA and the Singapore Academy of Law (SAL) signed an MoU aimed at uplifting the legal sector’s productivity through the use of GenAI. As part of this partnership, GPT-Legal, a new large language model which is contextualised for Singapore’s legal sector, will be co-developed. The model will be integrated into SAL’s research platform LawNet, which is accessible by 75% of Singapore’s lawyers. SAL will also be penning an MoU with the National University of Singapore and AI Singapore to develop its AI capabilities and create a certification to recognise AI specialists in the legal profession.
Additionally, Tribe and Digital Industry Singapore announced a collaboration with NVIDIA to launch the Ignition AI Accelerator for AI startups to create and bring to market the next wave of advancement in AI solutions. This programme will nurture 15 high-potential startups, equipping them with well-rounded support covering business and technical needs. NVIDIA and Tribe will also collaborate with EnterpriseSG to offer qualified AI startups funding support through the Startup SG Tech scheme, and assist them through the IMDA Accreditation process.
Singapore hosted the final meeting of the UN Secretary-General’s Artificial Intelligence Advisory Body (AIAB) from 28-29 May. As part of the agenda, Singapore facilitated an engagement session between AIAB and the Digital Forum of Small States (Digital FOSS). Digital FOSS Fellows exchanged views with AIAB members on the topic of AI governance, particularly on the implications and challenges faced by small states. Through such efforts, Singapore aims to promote a more inclusive approach towards shaping global AI and digital governance.
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Press Release
One in Six Globally Concerned About Colorectal Cancer Screening Costs

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SHENZHEN, China, May 31, 2024 /PRNewswire/ — By 2040, the burden of colorectal cancer (CRC) is projected to increase to 3.2 million new cases and 1.6 million deaths per year representing a 66% and 71% rise in new cases and deaths respectively relative to 2020.

To better address the global burden of CRC and reduce its impact, BGI Genomics has launched the second edition of its global CRC awareness report, covering 1,938 respondents from Brazil (306), China (367), Poland (300), Saudi Arabia (300), Thailand (362), and Uruguay (303):
CRC Screening Gaps Vary Globally: Nearly half (49.3%) of global respondents have never undergone CRC screening, with the highest proportions in Saudi Arabia (62.0%) and Poland (61.0%).
Preference for Fecal Testing Over Colonoscopy: Although colonoscopies are more recognized (33.4%), fecal tests at healthcare facilities are preferred (31.8%), reflecting a trend towards non-invasive methods.
Cost and Fear are Determinants of Screening Choice: Fear of colonoscopy (18.2%) and screening costs (17.7%) are major barriers to CRC screening. Poland (24.7%) and Uruguay (21.0%) show the highest fear of colonoscopy, while Thailand (24.5%) and Brazil (20%) indicate the most concern about costs.
Medical Advice and Family History Drive CRC Screening: Doctor’s recommendations are a major driver for CRC screening (30.5% globally), with Uruguay showing the highest adherence (44.1%). Additionally, those with a family history of CRC are more proactive in screening (64.5%), compared to the general population (35.0%).
Prof. Varut Lohsiriwat from Mahidol University offers his insights to this report. He suggested: “The essence of effective cancer screening lies in the acceptance and adherence of the patient to the screening method. The best screening method is the one that the patient accepts and adheres to because that’s the method that will actually benefit them.”
Dr. Zhu Shida, BGI Genomics Deputy GM, notes: “At BGI Genomics, we focused our efforts on developing advanced molecular biology testing techniques to close the gap [between acceptance and accessibility]. The ultimate goal is to transform colorectal cancer from a life-threatening disease into a manageable condition through widespread, early screening and intervention.”
For more region-level comparisons, access the full BGI Genomics 2024 State of CRC Awareness Report.
All data involved in this report come from the results of an online survey project conducted by BGI Genomics. It only surveys awareness related to colorectal cancer and does not involve personally identifiable data.
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View original content:https://www.prnewswire.co.uk/news-releases/one-in-six-globally-concerned-about-colorectal-cancer-screening-costs-302159170.html
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